We currently have 4 types of 4 Walls 1 Roof membership:
- Core businesses - include businesses that help home owners Create - Maintain - Enhance their homes.
- Anchor businesses
- like anchor stores in a mall, have achieved annual revenues of
$500,000 or higher. They make a year long commitment participate in key
activities.
- Associate businesses - provide complimentary services related to the home such as realtors, mortgage brokers and insurance.
- Chapter leaders
- provide leadership to a local chapter. They are active in recruiting
new members, running the monthly member meetings, providing basic
marketing education (materials provided by headquarters), and
facilitating local events.
Note: We have had requests from web developers,
bookkeepers, etc to join. We recognize the value, but feel we need to
achieve a degree of stability with current membership. Let us know of
your interest, and we'll add you to our list of prospective members.
BASIC 4 Walls membership includes these personalized components to fit your business needs:
- Business web page created and hosted on the 4 Walls 1 Roof web site.
- Event calendar
to publicize your business news on the web site. This can include
business events, awards, press releases, write-ups about community work
you've done.
- Library
on the web site where members publish information to share with our
prospective customers, i.e. this enables them to get to know members
before they call.
- Monthly newsletter, 4 Walls 4 You! (sample)
sent to customers and prospective customers. Members are encouraged to
submit articles for publication here and on the web site.
- Members have priority to participate in 4 Walls marketing activities.
These include local/regional home shows, community and women's business
showcases plus 4 Walls member events like open houses, grand openings,
etc.
- Monthly member meetings
are held to provide a forum for networking, referrals, peer support and
education. Members present their businesses to others to enable more
referrals.
OPTIONAL (extra fees) marketing activities and collateral include:
- Participation in a wide range of events to showcase
your business. These include local/regional home shows, community and
women's business showcases and member events like open houses, grand
openings, etc.
- Opportunities to promote your business in various advertising venues:
- Web site will include a promotion page similar to the one on My Handyman.
- Newsletter provides an opportunity for members to offer promotions each month.
- Local advertising opportunities identified by any member, with cost sharing among participating members.
- Participation in 4 Walls cooperative mailings targeting prospective customers. These include new home owner letters and cooperative mailers introducing 4 Walls 1 Roof, similar to ValPak and SuperCoups.
- Gallery of postcard templates will be available for members to select and customize for individual use.
- Business collateral is available for member use. These include magnets, brochures, etc.
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